Home > Cambridge Kinetics wins share of £32m Innovate UK grant to improve productivity with AI

Cambridge Kinetics wins share of £32m Innovate UK grant to improve productivity with AI

August 20, 2024

  • Cambridge
  • Member News

We are delighted to announce Cambridge Kinetics have won a competitive award for Innovate UK grant funding to develop artificial intelligence and improve productivity in creative industries. 

 

Focused on our flagship product, Kinabase, this high-profile grant award will boost productivity by reducing barriers to entry for data-driven decision making for creative professionals, through the development of AI-powered data capture and data analysis tools. 

 

The Innovate UK BridgeAI competition aims to support the development and adoption of Artificial Intelligence (AI) and Machine Learning (ML) solutions in priority sectors such as, transport, construction, agriculture and creative industries.  

 

Kinabase is a next-generation business management platform, combining the power of traditional CRM/ERP systems with the flexibility of spreadsheets – enabling businesses to boost productivity through streamlined workflows and improved efficiency. From marketing to operations; to risk management and compliance – gain complete control over every aspect of your business, right at your fingertips. 

 

Jason Mashinchi, Managing Director of Cambridge Kinetics said, “We’re thrilled to be a part of Innovate UK’s BridgeAI programme. Our mission is to provide systems that enable organisations to focus on what matters – and this grant enables us to reduce barriers to entry to getting bespoke software systems, helping our clients to achieve more in less time”. Mashinchi explains how the use of technology can make business more effective and productive, automating administrative tasks and giving the right information to the right people, at the right times. 

 

Made in Britain CEO John Pearce commented: “Cambridge Kinetics exemplifies the innovation and excellence that British manufacturing and technology are renowned for and that Made in Britain is proud to celebrate. This achievement highlights the vital role UK manufacturers are playing in driving development and advancing AI technologies across a wide range of sectors.”