Exciting new era for Cambridge agency, cofinitive, as it is acquired by global consultancy, Cambridge Management Consulting
December 2, 2024
Leading PR and Marketing agency, cofinitive is preparing to “scale at pace” after being acquired by specialist global consultancy, Cambridge Management Consulting.
The exciting announcement was made at cofinitive’s 10th birthday party, which was held yesterday evening at The Bradfield Centre, attended by over 200 guests including Mrs Julie Spence OBE CStJ QPM, HM Lord-Lieutenant of Cambridgeshire who proposed the toast, and the cream of Cambridge’s science and technology ecosystem.
Over the last 10 years, the multi-award-winning agency has built a solid reputation, delivering impactful communications for groundbreaking companies poised to make a difference in the world, telling their stories to the audiences that matter.
Working at the heart of the inspirational Cambridge cluster with some of the world’s leading startups, scaleups and tech companies, cofinitive has established itself as the leading specialist tech agency across Cambridge and the East of England. It remains the only Cambridge-based agency to feature in PR Week’s prestigious Top150 listings (Specialist and Outside London).
To date, cofinitive has taken 100 clients to market and supported over 1,000 startups through mentorship and its monthly advice clinic. It has guided numerous clients to top awards including Disruptor of the Year and a Queen’s (now King’s) Award.
The agency is also behind the popular #21toWatch programme which has earned cofinitive an international reputation for identifying and showcasing the best of the region’s world-beating science and technology innovation. Over the last six years 1,736 founders and their innovations have been through the programme, and from the 126 winners alone (not including CMR Surgical), they have raised close to £600m after appearing on the list. Featuring the #21toWatch awards two years ago, Forbes magazine wrote: “Correlation isn’t causation, of course, but the figure suggests that a fair percentage of [#21toWatch] winners have commercial legs.”
Speaking at yesterday evening’s special event, cofinitive founder, Faye Holland said: “We are enormously proud of what we have achieved in our first decade. Now we’re ready for the second decade! Our goal for the next 10 years is clear: to remain competitive, deliver even more value to our clients, and scale effectively and at pace. Joining Cambridge Management Consulting provides the perfect opportunity to achieve this vision. It allows us to continue delivering our award-winning services while gaining the resources, capacity and expanded portfolio needed to craft an even greater level of service—one that will empower our clients to grow and thrive on a truly global scale.”
Tim Passingham, Chair of Cambridge Management Consulting, said: “I’ve followed Faye and cofinitive for many years and, like others, I’ve been impressed by their reach and impact. I am delighted to welcome Faye and the entire cofinitive team to the Cambridge Management Consulting portfolio. Their expertise in strategic marketing, PR, and branding will enhance the services we offer to our global clients. Additionally, they will have access to our broader capabilities as we continue to expand in Cambridge and beyond.”
He added: “As part of the acquisition, Faye will lead all our client marketing projects, head the Cambridge office, and join the company leadership team. We’re truly excited to embark on this new chapter together.”
The company will continue to operate under the cofinitive name, with the new structure taking effect on January 1, 2025.