Howes Percival advises PR agency on sale

November 17, 2022

Leading law firm Howes Percival has advised the shareholders of Touchdown PR Limited on the sale of the entire issued share capital of the company to US headquartered Ruder Finn, one of the world’s largest independent global communications and creative agencies.

Howes Percival advised the sellers on all aspects of the transaction from heads of terms stage through to completion. Forward Corporate Finance also advised the sellers. Hogan Lovells International LLP acted for the Buyer.

Founded by James and Emma Carter 16 years ago, Touchdown specialises in servicing clients in the enterprise technology innovation sector, ranging from cyber security, data protection/management and storage, big data, AI and cloud.

Touchdown helps brands break into markets typically dominated by incumbent technology companies, by delivering earned, owned and paid media airtime. Clients include Barracuda, Bitdefender, Exabeam, Cubic, Globalization Partners, Forter, and Progress Software.

The agency operates in North America, across Central and Western Europe and in all major Asian markets and is headquartered in Basingstoke and Austin, Texas.

The Howes Percival team was headed up by Oliver Pritchard with assistance from Lizzy Page and Tom Maksymiw (corporate), Jonathan Mumby (employment) and Jenna Bruce (intellectual property, IT and data protection).

Howes Percival’s Oliver Pritchard commented: “We were really pleased to be able to advise Touchdown on this transaction. The deal represents a good outcome for all parties and lays the foundations for a positive future working relationship going forward. Despite the recent economic uncertainty, there is still an appetite to complete M&A transactions. We continue to receive instructions from sellers who are looking to sell their businesses for a good price and there are certainly businesses looking at acquisitions to facilitate growth.”

James Carter, CEO at Touchdown, commented: “Despite the aggressive timeframe for the deal, the team at Howes Percival remained diligent, thorough and professional the entire way through the process. We always felt our interests were kept front of mind during the negotiations and the team’s attention to detail and commitment to get the job done played a key part in keeping a fast-moving deal on track.”

For more information on Howes Percival’s Corporate team or help with acquisitions or disposals, please visit our website here https://www.howespercival.com/services/corporate/