NEW REPORT HIGHLIGHTS THE IMPORTANCE OF PRIORITISING BUS SERVICES IN RESIDENTIAL DEVELOPMENTS FOR AREAS LIKE CAMBRIDGESHIRE
April 7, 2025

Stagecoach and Go-Ahead Group, two of the UK’s leading bus operators, have collaborated to launch a new report highlighting the crucial role of incorporating bus services in new residential developments, helping to integrate public transportation into emerging neighbourhoods for improved community convenience.
The report examines how strategic urban design can enhance bus provision and accessibility specifically in locations outside of metropolitan areas, while aligning with major policy shifts.
Including new case studies and reflecting significant evolution in other areas of policy and guidance including the National Model Design Code, the report updates the previous award-winning Stagecoach guidance published in 2017.
Darren Roe, Managing Director at Stagecoach East, said, “I am delighted to see the production of this report. It is great to see the benefits for our local people when buses are seriously considered by residential developers. Prioritising accessible public transport plays a vital role in improving connectivity and community.
Martin Dean, Managing Director for UK Regional Bus at Go-Ahead Group said: “We know how essential bus services are to communities across the country so it’s vital that they are considered in any urban design scheme. By working together, we can ensure that future residential developments are well connected to schools, work and the wider community.”
The launch was hosted online by the Bus Centre of Excellence (funded by the DfT) on Tuesday 25 March 2025 and featured key leadership figures from Stagecoach and Go-Ahead Group with the event being led by the author of the guide, Nick Small, Head of Built Environment & Infrastructure for Oxford Bus Company & Go South Coast, part of the Go-Ahead Group.