Together for Short Lives announces new partnership with Morrisons that will help families supported by EACH
November 17, 2021
Together for Short Lives and Morrisons have today announced a new partnership that will provide vital support for families cared for by East Anglia’s Children’s Hospices (EACH).
Out of more than 100 charities to apply, Together for Short Lives – the only children’s palliative care charity supporting the UK’s 54 children’s hospices, including EACH – won a Morrisons colleague vote to decide which charity would benefit from a three-year partnership aiming to raise around £10 million.
Children’s hospices like EACH provide lifeline support to families facing up to the heartbreak that their child will die young.
Money raised in Morrisons stores and sites will support children’s hospices with the vital funding they need to be there for the 99,000 families caring for a seriously ill child.
Together for Short Lives will become Morrisons’ new charity partner from February, when the supermarket giant’s current partnership with Young Lives vs Cancer comes to a close.
David Potts, CEO at Morrisons, said: “It’s been a privilege to support Young Lives vs Cancer for the last five years and I’d like to thank our colleagues, customers and suppliers for their efforts in raising over £17m – in particular our Community Champions who’ve worked so tirelessly.
“We’re looking forward to teaming up with Together for Short Lives and providing vital support for children’s hospices across our local communities.”
Every single Morrisons store and site will be connected with their local children’s hospice, including EACH’s at Milton, near Cambridge, The Nook, near Norwich, and The Treehouse, in Ipswich, raising much-needed funds to help them provide families with vital care and the chance to make memories together.
Kevin Clements, EACH Director of Fundraising, said: “This is amazing news and we’re incredibly grateful for the support of Morrisons and their wonderful staff.
“Our thanks go to every single person who voted and played some part in getting the campaign over the line.
“It promises to be a transformational partnership and we’re very excited for it to start in February.
“There’s no doubt it will make a tangible difference in terms of the care and support we offer children, young people and families across East Anglia.”
EACH provides lifeline support to families facing up to the heartbreak of their child dying young, across Cambridgeshire, Essex, Suffolk and Norfolk.
Andy Fletcher, Chief Executive at Together for Short Lives, highlights the difference this partnership will make for families supported by a children’s hospice like EACH.
“We are absolutely delighted to have been chosen as Morrisons’ next charity partner,” he said.
“Their support is going to help us make a lifetime of difference in communities up and down the UK.
“Families of seriously ill children are pushed to their limits every day. This incredible partnership will help to ensure that lifeline children’s hospices who are there for these families, aren’t pushed to theirs.
“The partnership will also kick-start an exciting new project to help us reach every family who needs our help in local communities.
“Every single Morrisons store and site will be connected with their local children’s hospice, raising much-needed funds to help them provide families facing the unimaginable with vital care and the chance to make cherished memories together.
“A partnership of this scale is just transformational. Together for Short Lives cannot save a child’s life, but with a little help from Morrisons colleagues and customers we can make sure that no family has to suffer through their child’s short life alone, and instead can treasure every moment they have together.”