Product Marketing for Technical Professionals

Spring into 2024 with a new series of 1-day and 2-day courses – brought to you by Cambridge Wireless – designed to boost your business skills.

Collette Johnson, a world-leading marketeer with more than 20 years’ experience within the tech arena, will be leading courses in product marketing and customer research. Collette specialises in both new-to-market products and those that are yet to meet their full potential. She is also a mentor and coach at Cambridge Judge Business School.

‘Product Marketing for Technical Professionals’ – Tuesday 30 Jan 2024
9am-4pm, The Bradfield Centre, Cambridge. This course will take a product-led approach through lectures, case studies and hands-on group work. We will take you through methodologies to help you understand your customer with persona and jobs-to-be-done frameworks, we’ll look at developing your positioning and messaging and how to develop this over your product lifecycle, and, lastly, we’ll briefly look at your go-to market and product launch. By the end of the day, you will be powered up and ready to take confident steps in your product marketing to accelerate your business.

1-day course: £350 for Cambridge Wireless members/ £500 for non-members
Or opt for the 2-day course (including Customer Research Fundamentals on 31 Jan): £600 for Cambridge Wireless members / £800 for non-members
Don’t miss the 15% Early Bird discount available until 8 December, use code EB-academy15 when registering

Find out more & make a booking: www.cambridgewireless.co.uk

How to book

Collette Johnson, a world-leading marketeer with more than 20 years’ experience within the tech arena, will be leading courses in product marketing and customer research. Collette specialises in both new-to-market products and those that are yet to meet their full potential. She is also a mentor and coach at Cambridge Judge Business School.

‘Product Marketing for Technical Professionals’ – Tuesday 30 Jan 2024
9am-4pm, The Bradfield Centre, Cambridge. This course will take a product-led approach through lectures, case studies and hands-on group work. We will take you through methodologies to help you understand your customer with persona and jobs-to-be-done frameworks, we’ll look at developing your positioning and messaging and how to develop this over your product lifecycle, and, lastly, we’ll briefly look at your go-to market and product launch. By the end of the day, you will be powered up and ready to take confident steps in your product marketing to accelerate your business.

1-day course: £350 for Cambridge Wireless members/ £500 for non-members
Or opt for the 2-day course (including Customer Research Fundamentals on 31 Jan): £600 for Cambridge Wireless members / £800 for non-members
Don’t miss the 15% Early Bird discount available until 8 December, use code EB-academy15 when registering

Find out more & make a booking: www.cambridgewireless.co.uk

Address

The Bradfield Centre 184 Cambridge Science Park Road CB4 0GA Cambridge CB4 0GA